Understanding cultural change

We understand changes in people’s values, needs and behaviors: we help brands and organisations to better understand what people will do and aspire. And show how these changes effect their lifestyles in the coming years. All so to ensure businesses start innovating today what is aspired tomorrow.

Understanding cultural change

We understand changes in people’s values, needs and behaviors: we help brands and organisations to better understand what people will do and aspire. And show how these changes effect their lifestyles in the coming years. All so to ensure businesses start innovating today what is aspired tomorrow.

Understanding cultural change

We understand changes in people’s values, needs and behaviors: we help brands and organisations to better understand what people will do and aspire. And show how these changes effect their lifestyles in the coming years. All so to ensure businesses start innovating today what is aspired tomorrow.

Working with cultural insights: the benefits

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Being future proof

Making innovation programs future proof by creating roadmaps for short, medium and long-term innovation.

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Being pro-active

Understanding and pro-actively acting on trends helps your business to offer – right on time – products that are desired by a large group of customers.

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Being relevant

Ensuring relevance for future target audiences by bridging insights of today’s consumers with those of tomorrow.

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Being multi-disciplinary

Working on future trends fuel collaboration between different teams and disciplines within an organisation and attracts the most talented employees.

Successful businesses have one thing in common: they create value by offering products and services where consumers are willing to pay a fair price for at that very moment. This sounds simple, but is not. To know what your future audience finds relevant when and where, desires insight in global and regional cultural changes and trends. And a complex analysis on how to translate the impact of these for your business.

Here Breque is your partner. As only relevant innovation is successful.

We understand how culture is changing. Through future focused analysis we identify changing lifestyles, show how this change is expressed culturally and explain the factors and proof points driving this change. We help you to understand what this change will mean for you, your brand, your products and your audiences.

How we work

1

Scoping the research challenge

Defining where to look for trends and identifying the force fields of change.

2

Broad scanning of trend ‘signals’

Research for weak signals and macro drivers.

3

Recognising emerging patterns of change

Cross-analysis of longer-term drivers and short-term signals.

4

Validating importance & impact of trends

Understanding the data and proof points behind the trends.

5

Understanding the impact

Understanding the impact of the trends for a specific business (category).

Presentations, trainings and analysis & ideation sessions

physical + virtual

We help you select and translate the trends and insights impacting your specific business challenge or project for the coming years. We do this by working closely together and link your business experience and knowledge to our experience in understanding and translating trends and insights. 

We have partnered with Hypha, the Innovation Intelligence Platform, to help our clients get more from trends. This platform makes it easy to gather, organise and contextualise trends and signals and to make use of them across the organisation.

Understand how trends impact your business

Horizon 1

changing tastes & aesthetics

With the goal to help articulate a proposition based on a trend insight.

Horizon 2

changing lifestyles & mindsets

With the goal to provide actionable trend insights and input for innovation initiatives.

Horizon 3

changing paradigms & future scenarios

With the goal to create a common vision of the company’s future.

Our agency

Breque is an Amsterdam based agency founded by Brechje Vissers in 2012. Breque works with a flexible team of Innovation Strategists and Cultural Trend Analists.

Based on specific project needs the team collaborates with their world wide network of trend researchers, industry experts and universities.

The international team focusses on analysing global trends, while identifying specific regional differences.

Core contributors

Brechje Vissers

+ Cultural analysis
+ Collaborative trend tools
+ Design strategy

Stefanie Schillmöller

Consumer insights
+ Trend analysis
+ Innovation strategy

Jacomine van Veen

Trends, future research
+ Scenario planning
+ Lifestyle trends

Michael Woodall

Finance
+ Administration
+ Project Planning

Some of our clients

Industries

Retail

Food & beverages

Banking

Insurances

Interior & architecture

Automotive

Consumer electronics

Healthcare

What other’s say…

Brechje is an innovative and creative thinker when it comes to complex assignments. What makes her particularly special is the combination of being able to understand and inspire in both Lifestyle / Socio-Cultural Trends and Design / Aesthetic Trends. Even though trends is her main expertise, throughout the whole innovation process she can advise and take part. 

Claudia Lieshout

Principal Design Research, Philips

Brechje provides deep and wide lifestyle trends insights to our innovation activities. She fully understands project requirements and also the way we apply trend data; therefore, her deliverables are easy to plug into our projects. She has a good network that enables her to cover trends in trend sensitive locations. If you need to innovate, capture the new business opportunities or challenge existing Value Propositions, she can offer you valuable insights for your challenges.

Yasushi Kusume

Innovation & Creative Manager, IKEA Systems

Brechje has been our mentor in Sura Colombia since 2017 about consumer trend insights. She understands our culture and needs in order to design a clear and simple methodology, toolkits and workshops that help us to deliver this knowledge to the whole organiation.

Mabel Cristina Natera Jimenez

Service Design Specialist, Empresas Sura

I highly recommend the custom work Brechje did. Her approach is logical, insightful, thorough and the findings were relevant to our industry. She goes over and above to provide her clients with the best solutions that make sense to a broad audience from design, engineering and marketing.
Brechje is down to earth, very intelligent and aware of global trends in multiple industries.

Julie Jacobs

Design Manager, Sage Automotive Interiors

Contact us

For more information please use the form or contact us directly:

Brechje Vissers
brechje@breque.nl
+31 648875119