Working with cultural insights: the benefits
Being future proof
Making innovation programs future proof by creating roadmaps for short, medium and long-term innovation.
Understanding and pro-actively acting on trends helps your business to offer – right on time – products that are desired by a large group of customers.
Ensuring relevance for future target audiences by bridging insights of today’s consumers with those of tomorrow.
Working on future trends fuel collaboration between different teams and disciplines within an organisation and attracts the most talented employees.
Successful businesses have one thing in common: they create value by offering products and services where consumers are willing to pay a fair price for at that very moment. This sounds simple, but is not. To know what your future audience finds relevant when and where, desires insight in global and regional cultural changes and trends. And a complex analysis on how to translate the impact of these for your business.
Here Breque is your partner. As only relevant innovation is successful.
We understand how culture is changing. Through future focused analysis we identify changing lifestyles, show how this change is expressed culturally and explain the factors and proof points driving this change. We help you to understand what this change will mean for you, your brand, your products and your audiences.
How we work
Scoping the research challenge
Defining where to look for trends and identifying the force fields of change.
Broad scanning of trend ‘signals’
Research for weak signals and macro drivers.
Recognising emerging patterns of change
Cross-analysis of longer-term drivers and short-term signals.
Validating importance & impact of trends
Understanding the data and proof points behind the trends.
Understanding the impact
Understanding the impact of the trends for a specific business (category).
We help you select and translate the trends and insights impacting your specific business challenge or project for the coming years. We do this by working closely together and link your business experience and knowledge to our experience in understanding and translating trends and insights.
We have partnered with Hypha, the Innovation Intelligence Platform, to help our clients get more from trends. This platform makes it easy to gather, organise and contextualise trends and signals and to make use of them across the organisation.
Understand how trends impact your business
changing tastes & aesthetics
With the goal to help articulate a proposition based on a trend insight.
changing lifestyles & mindsets
With the goal to provide actionable trend insights and input for innovation initiatives.
changing paradigms & future scenarios
With the goal to create a common vision of the company’s future.
Breque is an Amsterdam based agency founded by Brechje Vissers in 2012. Breque works with a flexible team of Innovation Strategists and Cultural Trend Analists.
Based on specific project needs the team collaborates with their world wide network of trend researchers, industry experts and universities.
The international team focusses on analysing global trends, while identifying specific regional differences.
+ Cultural analysis
+ Collaborative trend tools
+ Design strategy
+ Consumer insights
+ Trend analysis
+ Innovation strategy
Jacomine van Veen
+ Trends, future research
+ Scenario planning
+ Lifestyle trends
+ Project Planning
Some of our clients
Food & beverages
Interior & architecture
What other’s say…
Brechje is an innovative and creative thinker when it comes to complex assignments. What makes her particularly special is the combination of being able to understand and inspire in both Lifestyle / Socio-Cultural Trends and Design / Aesthetic Trends. Even though trends is her main expertise, throughout the whole innovation process she can advise and take part.
Brechje provides deep and wide lifestyle trends insights to our innovation activities. She fully understands project requirements and also the way we apply trend data; therefore, her deliverables are easy to plug into our projects. She has a good network that enables her to cover trends in trend sensitive locations. If you need to innovate, capture the new business opportunities or challenge existing Value Propositions, she can offer you valuable insights for your challenges.
Brechje has been our mentor in Sura Colombia since 2017 about consumer trend insights. She understands our culture and needs in order to design a clear and simple methodology, toolkits and workshops that help us to deliver this knowledge to the whole organiation.
I highly recommend the custom work Brechje did. Her approach is logical, insightful, thorough and the findings were relevant to our industry. She goes over and above to provide her clients with the best solutions that make sense to a broad audience from design, engineering and marketing.
Brechje is down to earth, very intelligent and aware of global trends in multiple industries.